Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Performance Marketing Specialist, you help drive pipeline, revenue, and brand growth by executing and optimising multi-channel paid media campaigns for EMEA markets from our São Paulo hub, while helping to build the operations, reporting and AI foundations that support the global Performance Marketing team. You are a hands-on, detail-oriented marketer who enjoys working in the platforms, turning campaign plans into high-quality execution, and continuously testing and optimising to improve performance. You partner closely with EMEA Performance Marketing Managers who own the strategy; your primary focus is to execute those strategies accurately and efficiently, surface insights from the data, and keep our campaigns running smoothly.

This position is an individual contributor role reporting to the Sr. Director, Performance Marketing - EMEA.

Responsibility

• Build, document and continuously improve processes, workflows and checklists that help the global Performance Marketing team operate efficiently and consistently

• Partner with Marketing Operations, Analytics and other operational support teams to design smarter ways of working, reduce manual steps and improve data quality

• Identify opportunities to use AI tools, automations and templates to remove bottlenecks, increase speed, and enable the team to scale best practices across regions

• Execute paid media campaigns for EMEA markets across channels such as LinkedIn, YouTube, StackAdapt, Demandbase, Meta and more

• Implement media plans provided by Performance Marketing Managers, including campaign builds, trafficking, QA, and go-live checks

• Monitor campaign performance daily and weekly, and adjust bids, budgets, audiences, and creatives within agreed guardrails to improve efficiency and hit performance targets

• Partner with creative, content, and campaign orchestration teams to request and traffic assets, ensuring the right creatives are mapped to the right audiences, offers, and landing pages

• Track campaign pacing and flag over/under-spend early, working with Performance Marketing Managers to reallocate budgets where needed

• Help maintain campaign hygiene across platforms (for example, naming conventions, URL parameters, negative lists, brand safety settings) to ensure consistent execution and reporting

• Assist with the implementation and troubleshooting of marketing technologies such as advertising pixels, 3rd party tags, audience segments and tracking parameters, in partnership with Marketing Operations and Analytics

• Keep up to date on platform best practices and surface relevant changes (for example, new formats, targeting options, or policy updates) to the wider Performance Marketing team

• Support experimentation programmes by setting up A/B tests (creative, audience, landing page), ensuring experiments are configured correctly, and documenting results

• Pull campaign data from multiple sources (for example, ad platforms, dashboards, internal BI tools) to support regular reporting to stakeholders

• Build performance views and monitoring dashboards in Excel/Google Sheets and advanced reporting tools such as Google Data Studio/Looker Studio, Tableau and Hex, and contribute to readouts for partners in Regional Marketing, Sales, and Growth Marketing leadership

• Highlight trends, anomalies and opportunities from campaign performance and escalate to Performance Marketing Managers with clear next-step recommendations

• Use AI and automation tools to reduce manual work in campaign setup, QA and reporting (for example, bulk sheet generation, naming checks, first-pass insights)

• Suggest opportunities where AI workflows or templates could make recurring tasks faster or less error-prone, and partner with the team to test and adopt them

• Contribute to team documentation (for example, checklists, playbooks, and how-to guides) so that best practices are easy to follow and scale across markets

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• Bachelor’s degree or equivalent practical experience

• 3+ years related experience in digital advertising or performance marketing, either at an agency or in-house

• Hands-on experience executing campaigns in at least two major digital channels (for example, paid social, display/programmatic, video, or search)

• Professional proficiency in Portuguese and English (written and spoken)

Preferred

• Experience supporting B2B and/or SaaS performance marketing programmes

• Comfortable working in self-serve ad platforms such as LinkedIn Campaign Manager, Meta Ads Manager, DSPs or ABM platforms like Demandbase

• Strong attention to detail and operational rigour; you enjoy following and improving processes to reduce errors and speed up execution

• Strong analytical skills with the ability to work in Excel/Google Sheets to review performance, calculate basic metrics (for example, CTR, CPC, CPL, ROAS), and prepare campaign summaries

• Clear, concise communicator who can keep stakeholders informed on campaign status, issues, and results

• Highly organised and able to juggle multiple campaigns, markets, and stakeholders in a fast-paced environment

• Experience using AI or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics)

• Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois, Colorado, Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary 

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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