Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

The Paid Media Manager for LATAM Demand Generation will be responsible for continuing and driving momentum for Docusign’s digital advertising programs across the Commercial and Enterprise segments in Latin America, with the objective of generating demand, capturing leads, and driving pipeline/sales. This role will activate and optimize digital marketing campaigns to develop scalable and predictable programs across Content Syndication and Paid Social. This is a temporary position (maternity leave cover) with a primary focus on ensuring the execution of the tactical plan, optimizing active campaigns, and guaranteeing the achievement of the year's KPIs. The individual will work in close partnership with the LATAM Regional Marketing team, requiring an outstanding analytical profile and excellent teamwork skills.

This is a fixed term contract role for 8 months of duration.

This position is an individual contributor role reporting to the Director of Performance Marketing.

Responsibility

• Collaborate with key stakeholders across Global FP&A, Go-to-Market Strategy, and Demand Generation on annual and quarterly planning, optimizing the region's ad spend

• Manage the performance of the campaign portfolio in the region agilely, adhering to guidelines and the planned budget, as well as executing targeted strategic campaigns with distinct objectives and budgets

• Deliver and operate independently, and be responsible for setting budgets, creating ads, launching, and optimizing campaigns within ad platforms such as LinkedIn Campaign Manager

• Create a sense of urgency and foster collaboration with cross-functional partners to deliver the messaging, experiences, tools, and data required to continue driving performance and efficiency

• Collaborate with cross-functional teams (eCommerce, Integrated Marketing, Demand Generation, Brand Marketing, Creative, and Sales) to develop and execute strategic initiatives and achieve digital advertising KPIs

• Monitor key performance indicators (CTR, CPC, CPL, ROI, lead volume, and lead follow-up) constantly to ensure regional operations remain closely aligned with established annual and quarterly goals

• Pull reports, analyze performance data, and share a regular cadence of insights with business stakeholders, promoting transparency and analytical rigor regarding campaign business impact

• Cultivate and maintain an ongoing approach to experimentation across bidding strategies, ad copy, landing pages, target audiences, and more

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• Fluency in Brazilian Portuguese and English

• 5+ years of experience in digital or performance marketing

• Hands-on experience with biddable paid media platforms

• Experience with lead generation through paid media, such as LinkedIn, Meta, Content Syndication, and programmatic ad platforms like DV360 or Stackadapt

• Experience in digital marketing for B2B and/or SaaS products

• Bachelor’s degree in Marketing or equivalent practical experience

Preferred

• Exceptional analytical and problem-solving skills, including: modeling and forecasting, complex performance analysis, and detailed technical troubleshooting within the digital marketing space to drive growth and optimize efficiency

• Proven track record of hitting KPI targets and continuously improving efficiency, working collaboratively with team members across all levels

• Excellent written and verbal communication skills, with the ability to engage and influence senior leadership

• Deep understanding of digital optimization and advertising market dynamics that impact cost and return on investment

• Experience with digital marketing platforms and tools, specifically: ABM platforms (RollWorks and Demandbase), LinkedIn and Facebook advertising, content syndication via Madison Logic and Lead Scale, and third-party publishers (Tech Target, IDG, ALM, etc.)

• Familiarity with Salesforce, Tableau, Google Analytics, and HEX

• Experience with SEO and SEM

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois, Colorado, Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary 

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster