Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

The core objective of this role is to accelerate pipeline velocity and increase average deal size by executing custom campaigns that precisely target high-priority accounts and key decision-makers. This focused approach will shorten the average sales cycle and measurably improve qualified opportunity conversion rates. Furthermore, the Demand & Field Marketing Manager will ensure a cohesive, professional brand and content experience across all executive touchpoints, thereby building stronger brand authority and driving higher win rates.

This position is an individual contributor role reporting to the Director, Demand & Field Marketing.

Responsibility

• Develop of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives and our pipeline and booking targets

• Implement the enterprise and key account marketing strategy in collaboration with other business partners and execute programs to deliver against those goals

• Execute all tactics of the Marketing Plan - including local events - and coordinate with other team members, shared services groups as well as agencies and our field teams

• Influence and contribute to the content strategy from a large business perspective, to develop content aligned to stages of the buyer journey for the Enterprise segment

• Report on the program success on a regular basis, share best practices, develop new ideas and test and optimise our programs

• Work effectively in an EMEA team with additional EMEA wide responsibilities

• Boost velocity and value by focusing on high-priority accounts and decision-makers

• Design campaigns to shorten the average sales cycle and improve qualified opportunity conversion rates

• Ensure a cohesive, professional brand and content experience for executive buyers

• Build content strategies and sophisticated programs (incl. ABM) to accelerate high-value deals and secure large-scale revenue for our biggest revenue market in Europe UK/North

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 8+ years' marketing experience with a technology vendor in a marketing manager position, with technology and B2B SaaS sector experience
• Masters degree in business or marketing
• ABM experience in a similar role
• Experience with Executive Engagement programs/events
• Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business
• Experience with CRM systems (knowledge of SFDC a strong advantage) and proficiency with Google Suite and analytics tools
  
  

Preferred

• Technology B2B SaaS experience an advantage
• Well rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms
• Highly effective communication and interpersonal skills
• Strong written communication and presentation skills
• A great team player, enthusiastic, proactive and innovative
• Excellent people and management skills to interact with colleagues and cross-functional teams, and partners and customers
• Strong project management skills to effectively manage multiple projects simultaneously

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois, Colorado, Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary 

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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