Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Lead Product Marketing Manager at Docusign, you will spearhead the strategic direction and execution of technical product marketing initiatives for the Docusign IAM platform. Your expertise in go-to-market strategies will be crucial as you collaborate with the Sales, Marketing, and Product teams to improve segmentation, customer journey mapping, and the bottom-of-funnel experience.

You will develop compelling demos that align with our product messaging and positioning, provide our field teams with essential content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you will give the Sales team the insights and resources they need to close more deals.

If you are a customer-focused marketer with a flair for impactful storytelling and technical acumen, this is your opportunity to significantly impact Docusign's growth.

This is an individual contributor role that reports to the Senior Director, Product Marketing.

Responsibility

• Lead the technical positioning, messaging, and value propositions of our product portfolio

• Drive strategic customer and internal event keynotes (e.g. customer/partner conferences, sales meetings) by owning development of presentations/sessions/training/speaking

• Uncover customer insights to improve the customer journey, drive better experiences, and account growth and refine and optimize messaging based on these insights

• Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated

• Partner with demand generation to create compelling product deliverables that drive acquisition and upsell opportunities

• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively

• Drive usage and create expansion opportunities in collaboration with customer success

• Work with International Marketing to showcase the value of our solutions in our core international regions

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 12+ years of product marketing or sales engineering experience in the B2B SaaS space, with a focus on technical products

• 6 years of experience leading technical positioning, messaging, and value propositions for products

• Proven track record of working with multiple cross-functional teams

• Proven ability to understand and simplify complex, technical topics for non-technical audiences

Preferred

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Excellent verbal and written communication skills

• MBA

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-driven

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $157,500.00 - $254,350.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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