Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As the Senior Product Marketing Manager, Developer, you'll be instrumental in shaping how developers perceive and interact with the Docusign platform. This isn't just about marketing; it's about deeply understanding the developer journey, identifying pain points, and empowering them to build innovative solutions on our platform. You'll own product messaging and positioning specifically for our developer tools and APIs, working hand-in-hand with demand generation to create impactful content that drives adoption and engagement.

A critical aspect of this role is collaborating with our Community and Developer Experience teams to ensure a streamlined, friction-free, and delightful developer journey from discovery to integration. This includes ongoing persona development to ensure we're targeting the right kinds of builders in the right communities, with authentic and relevant messaging. While your primary focus is on the developer audience, you will also influence broader Docusign platform messaging to ensure developer value and capabilities are effectively integrated and highlighted where relevant. You'll enable our Sales teams with developer-centric content and tools, and work cross-functionally with Product Management, Engineering, Sales, Customer Success, and senior leadership to drive clarity and action in a fast-evolving environment. This is a pivotal role with high visibility and immense opportunity to influence Docusign's evolution into a platform-first company.

This position is an individual contributor role reporting to the Director, Developer and Community Marketing.

Responsibility

• Define and articulate the core positioning, messaging, and value propositions of the Docusign platform across all assets (especially developers.docusign.com) for technical audiences - directly to developers, partners, buyers

• Research, refine and educate continuously on developer personas to ensure our messaging, content, and channel strategies effectively reach and resonate with target developer communities

• Partner with other product marketing teams to integrate developer value propositions and capabilities into overall Docusign platform messaging, ensuring consistency and relevance

• Create, lead, manage, and measure product marketing and lead generation initiatives that showcase the value of Docusign's IAM platform and capabilities to target developer segments

• Partner with Demand Generation and Growth Marketing to define market segmentation and campaign strategies

• Lead the creation of high-impact technical messaging and assets for execution

• Work with Business Development to ensure key ecosystem partners have the necessary messaging, content, and tools to be successful channel partners Collaborate with Sales Enablement to ensure developer-centric content, tools, and other product marketing assets are effectively deployed and utilized by the field

• Support strategic customer and internal events (e.g., developer conferences, hackathons, sales meetings) by owning the development of technical presentations, sessions, and training

• Collaborate deeply with Product Management to ensure new developer products and functionality are effectively featured, packaged, priced, launched, and communicated

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

• 8+ years of product marketing experience (or similar) in the B2B SaaS space, with a strong emphasis on technical products and platforms
• BA/BS degree or equivalent work experience in a technical or marketing field
• Experience marketing to developers, with a deep understanding of their journey and unique needs, motivations, preferred communication channels and modern tools they use (i.e. Modern IDEs, SDKs, Low Code and AI Tools)
• Experience in navigating developer journeys and conducting developer persona research
• Experience in marketing to specialized developer segments across diverse customer and partner ecosystems
  
  

Preferred

• Exceptional verbal and written communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling narratives for developers
• A self-starter who thrives in ambiguity, capable of leading cross-functional initiatives with minimal supervision and driving clarity in rapidly evolving environments (We are a small team in a big company, evolving to become platform-first)
• Collaborative and deeply team-oriented, prioritizing collective success over individual accolades
• Possess a deeply customer-centric mindset, always starting with the customer's needs and pain points
• Familiarity with Generative AI (Gen AI) tools for developers (e.g., GitHub Copilot, Amazon Q Developer)
• Proven ability to understand and simplify complex, technical topics for non-technical audiences—this role will require significant internal education and advocacy.
• Experience at companies that have undergone a successful transformation towards a platform-first business model

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $140,000.00 - $225,075.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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