Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
As a Sr. Manager, Product Marketing at Docusign, you'll be at the forefront of driving adoption, cross-sell, and upsell initiatives for our IAM Platform. Your GTM expertise will shine as you collaborate with Sales, Marketing, and Product teams to enhance segmentation, map out the customer journey, and optimize the full-funnel experience.
You will be responsible for managing a talented team of product marketers who will craft compelling product messaging and positioning, equip our field teams with vital content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you'll provide our Sales team with the insights and resources needed to close more deals. If you're a customer-focused marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.
This role is a people manager role reporting to the Director, Product Marketing.
Responsibility
Manage a team of talented product marketers
Own the positioning, messaging, and value propositions of our IAM Platform
Uncover customer insights to improve the customer journey, drive better experiences, and account growth. Refine and optimize messaging based on these insights
Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated
Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
Drive usage and create expansion opportunities in collaboration with customer success
Work with International Marketing to showcase the value of the IAM platform in our core international regions
Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of presentations, sessions, training, and speaking
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
Basic
8+ years of product marketing experience in the B2B SaaS space
Experience working with multiple cross-functional teams
Preferred
Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
Excellent verbal and written communication skills
MBA from top tier school
Self-starter who can accomplish projects with minimal need for supervision
Highly collaborative, enthusiastic, open, proactive, and results-driven
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $157,500.00 - $254,350.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $151,200.00 - $213,600.00 base salary
This role is also eligible for the following:
Global benefits provide options for the following:
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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